We bring profitable customers to your brand
There are thousands of agencies (literally) that want to run your Google, Facebook or Tiktok ads. This is fine. BUT you have to actively manage them, make sure they follow the same strategy and talk to each other.
If you don't have the strategy (or the time) to do that, it will go badly. We build and execute your direct-to-consumer marketing strategy and give you a simple revenue & profitability report. This will free up your time and save you substantial money.
How we run your Marketing
1. Building a strategy
The type of products you sell and the unit economics of your business determine which channels you should be marketing on. We figure that out for you.
2. Source & Create Engaging Content
In 2025, engaging content has to come first. You can't just throw a picture of your product into facebook ads. We help you source content that connects with your customers.
3. Tracking Performance
Our reporting gives you a comprehensive view of how much you are selling, if you are profitable and how much you are growing each month.
WHY CHOOSE KIRKBY.CONSULTING
We help retailers win direct-to-Consumer sales channels
DTC is a tough business model with high acquistion costs. But when done right, it is a source of profitable revenue, valuable data insights and loyal returning customers. We help you build a successful DTC business.
Small Team of Experts
Limited Amount of Clients at one time
8 years of DTC E-Commerce Experience
What you get when we Run your Marketing
Absolute transparency
We are brutally honest in everything we do and base our decisions off solid numbers, not gut feeling.
Expertise & Speed
We know what we are doing and we do not outsource. The people running your ads are experts at what they do and you will meet them.
World Class Support
We are here to help you succeed in DTC. We truly go the extra mile to make sure your marketing helps you do that.
What to Expect / FAQ
  • Done-for-you solution to add a DTC sales channel to your business
  • Consulting (i.e. strategy), web development and marketing
  • State-of-the-art reporting
  • Only experts on your account - no hand off to juniors
100% open and honest conversation. I do not sell on first call.
What exactly do you do?
We develop an ecommerce website for your business. Then we create a marketing strategy for selling your products directly to consumers. Finally, we execute on that marketing strategy (i.e. running the marketing for you).
Along the way, we build a reporting so you can see the most important stuff. How much are you selling, how much are you spending on marketing, is it profitable, etc.
I still don't get it
Let's look at an example:
Imagine a business selling soap. Up until now, they have been selling in bulk to stores and do some business on Amazon.
Because of increasing prices and competition, they decide they want to add another sales channel, where they sell directly to the consumers of their soap.
If this business comes to us, we look at their business model, find products worth selling to consumers (i.e. products that can be marketed profitably). Based on this and market research, we decide where this business needs to market.
Then, we get to work and build a website. Once that is done, we run marketing to get traffic to the website and sales for the business.
Why should i trust you?
Short answer: You shouldn't (yet).
Agencies have a bad reputation. And honestly, this is mostly justified.
When you book a call on this website, you will talk to me directly (the owner & founder). I will not sell you on the first call, I will mostly listen and share my honest opinion on what you are planning.
I will pitch our service ONLY if I think it makes sense and ONLY if you ask me to.
And, in case it helps:
90% of our customers would recommend us (you can read some of the testimonials we got above), I have been working in DTC ecommerce for 8 years and we have built sites for 100+ brands.
How long do you work with us?
As long as needed. We work on a monthly basis. The first month is mostly strategizing and building the actual site. Then, we switch to operating mode, run marketing and report back to you.
If you feel comfortable and confident to hand the marketing back to your own in-house team, you can do so at any time.
We have no lock-in periods, minimum contract durations or multi-month prepayments.
Which software / Platforms do you use?
We build and launch your website using Shopify. I personally have been using it since 2015 and think it is the best tool out there to launch a DTC ecommerce website.
On top of that, we use different tools to analyze & optimize your website, such as Hotjar.
For reporting, we rely on Google Sheets and good old Excel :)
Do you work with founders / New Businesses?
We do, BUT: Our method for marketing relies on data from existing business operations. Also, you have no validated product market fit.
Expect slower results if you are just starting out. The chances are also higher that we will reject a project if we are not confident we can give you good results.
Do you work with esatblished DTC businesses?
We do. If your DTC sales channel does below $1,000,000 in revenue, is not your primary source of revenue or you want to launch a new market (Germany, UK or US), we can help.
This website is not part of the Facebook website or Facebook Inc. nor is this site endorsed by Facebook in any way. Facebook is a brand of Facebook, Inc. We use Google remarketing pixels/cookies on this website to engage with visitors to our website and ensure that we can continue to reach them with relevant messages and information. Google displays our ads on third party websites across the internet to help deliver our message and reach the right people who have shown interest in our information in the past.