Master the shift to Google Analytics 4 for your Shopify store

From step-by-step setup instructions to practical tips on using Google Analytics 4, we've got you covered. Learn how to track your sales, understand your customers, and improve your store's performance with our easy-to-follow guides.

Google Analytics and Shopify

Why you need to get your Google Analytics 4 setup done right now

Google has made a significant shift from Universal Analytics to Google Analytics 4. As of July 1, 2023, standard Universal Analytics properties have stopped processing data. It's crucial for you as a Shopify store owner to understand and implement Google Analytics 4 to continue gaining valuable insights about your store's performance.

Understanding the differences between GA4 and Universal Analytics

Google Analytics 4 introduces a shift from session-based tracking to event-based tracking. This means every interaction, from page views to clicks, is considered an event. GA4 also allows for tracking across mobile apps and websites in one place, providing a more comprehensive view of customer behavior.

Another significant change is the focus on privacy, with GA4 capable of collecting data without relying on third-party cookies or IP addresses. Instead, it uses first-party cookies and AI to fill in data gaps, ensuring compliance with major privacy laws.GA4 also leverages machine learning to predict future user actions, offering metrics like purchase probability, churn probability, and predicted revenue.

Lastly, GA4 offers better integration with other Google products and customizable dashboards, providing a more flexible and comprehensive analytics tool.

Dive into our detailed guides on Google Analytics 4

Navigate the transition to Google Analytics 4 with our comprehensive blog posts. Each post is specifically designed to help Shopify store owners like you understand and implement GA4 effectively. From setting up GA4 on your Shopify store to leveraging its new features for better insights, our guides cover it all. Start learning today and make the most of Google Analytics 4 for your Shopify store.

Explore our Guides

Let us simplify the transition for you

Our comprehensive blog posts will guide you through every aspect of Google Analytics 4. But if you'd rather have experts handle the transition, our team is ready to set up Google Analytics 4 for your Shopify store. We've been featured in Business Insider for our expertise and commitment to helping Shopify store owners succeed.

Kirkby Consulting Team

Just some of the Shopify stores we work with

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